FASHION

Jacques Helleu is the eye behind the House of Chanel’s enduring image, having explored the meanings of this legendary brand in daring commercials and fabulous print ads for the past 40 years. He has given tangible, glamorous shape to the essential mystique of Chanel’s perfumes, by bringing together artistic luminaries (from photographer Helmut Newton, to director Baz Luhrman, to actress Catherine Deneuve, and countless others) and masterfully guiding the creative combustion that has resulted.

This beautifully designed and lavishly illustrated volume tells the story of Helleu’s vision. Stiletto magazine founder Laurence Benaïm’s foreword puts Helleu’s grand influence into perspective, and Helleu himself presents four decades of inspiration, arranged from A to Z in themes, including: Allure. Coco. Egoïste. Femme. Goude. Joaillerie. N°5. Newton. Penn. Proust. Rouge. Séduction. Style. Temps. Vitesse. Warhol.

Jacques Helleu joined the house of Chanel at the age of eighteen. In 1965 he took over responsibility for promotion, and he currently serves as Chanel’s artistic director. He lives in Paris. Journalist Laurence Benaïm founded Stiletto in 2003, and is the magazine’s editor in chief. She lives in Paris.

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Gabrielle "Coco" Chanel (1883-1971) is a fashion icon unlike any other. She invented modern clothing for women: at the height of the Belle Époque, she stripped women of their corsets and feathers, bobbed their hair, put them in bathing suits, and sent them out to get tanned in the sun.

She introduced slacks, costume jewelry, and the exquisitely comfortable suit. She made the first couture perfume-No. 5-which remains the most popular scent ever created.

In this beautiful volume, the glorious life of the incomparable Coco Chanel shines again through hundreds of illustrations and the lively prose of Edmonde Charles-Roux, her official biographer and close friend.

Chanel knew and collaborated with the likes of Picasso, Diaghilev, Stravinsky, Cocteau, Jean Renoir, and Visconti-even as she matched their modernist innovations by liberating women from the prison of 19th-century fashion and introducing a whole new concept of elegance.

The staggering collection of photographs amassed by the over decades of friendship with Chanel sheds new light on one of the great stories of the modern age.

Edmonde Charles-Roux began her journalistic career at Elle and ultimately became editor-in-chief of French Vogue. She has published three novels, among them To Forget Palermo (Oublier Palerme), which won the Prix Goncourt in 1966.

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